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Research papers

Insight into action

This presentation explores a major issue facing many brands and organisations; the need to innovate in order to renew relevance for the target audience.There is a need for brands to constantly innovate to keep in step with cultural change and the...

Catalogue: Congress 2007: Excellence
Authors: Karen Paterson, Catriona Ferris, Lyn McGregor
Companies: Unilever, KANTAR TNS Malaysia, Flamingo
September 19, 2007
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Citation

Paterson, Ferris and McGregor (2007a, September 19). Insight into action. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insight-into-action